The design studio
for visionary founders and leaders who want design driven brand solutions.
SERVICES
RESIDENTIAL
Light Up
Your Brand
SERVICES
INDUSTRIAL
Light Up
Your Brand
SERVICES
RESIDENTIAL
Light Up
Your Brand
SERVICES
COMMERCIAL
Light Up
Your Brand
What We Do
Brand
We bring your vision into the light with stand out brand identity that shines and builds lasting relationships with your audience.
Social
Our social media services will help your brand reach new heights and increase your awareness with untapped audiences.
Web
Custom to template to power minis, we create your brand's home with functionality that puts all your brand has to offer in the spotlight.
Decks
We craft dazzling pitch decks that blend strategic storytelling with information design, ensuring your pitch stands grabs all the right attention.
I N D U S T R Y : Non-profit
R O L E : Creative Direction & Design
D E L I V E R A B L E S : Marketing Collateral, Event Collateral, Book Design
H I G H L I G H T : Contributing to the efforts of a New York institution shaping the city
How we work with you
Whether your brand is just starting out or it's time for a revamp, your team needs reliable design support or wants to shake things up, or you, as a founder or a creative, ready to hone your voice and design your path, we got you. Each of our plans are crafted to fit your needs, deliver a punch with design stratety at the heart. We build a creative team around your unqiue comapny and deliver design that excels — while keeping the costs down.
I N D U S T R Y : Media & Broadcasting
R O L E : Creative Direction, Design, Content Creation
D E L I V E R A B L E S : Brand Identity System, Copywriting, Social Media, Photo & Video Production
H I G H L I G H T : Full creative freedom
Design Flow
Even if your immediate need is a website or an email campaign, we always look at the bigger picture and deliver a sustainable system. So your time and investment with us takes you further with lasting impact.
We take our time to get to know you and your brand so that we can help shine a light on the true vision. With our signature approach DesignFlow, we deliver beautiful, impactful and lasting design solutions.
01
Research
& Strategy
We kick things off by diving deep into your brand and market landscape. Through research and strategic brainstorming, we uncover your brand's true core and how it can stand out in the crowd.
02
Brand
Positioning
Together, we'll meticulously define your brand's unique voice and its strategic position in the market. This stage is all about pinpointing what sets you apart and crafting a compelling narrative that resonates with your audience.
03
Visual
Execution
Leveraging the research and strategy work, our design team will bring your brand to life visually. From logo design to color palettes, typography, and imagery, we meticulously craft every aspect to reflect your brand's personality and engage your audience.
04
Signature
Implementation
We don't just hand you logo files; our signature implementation is tailored to your brand's needs and team synergy. Workflows and guidelines ensure your invested brand design reaches its full potential, shining bright wherever it goes.
I N D U S T R Y : Healthcare
R O L E : Brand Marketing
D E L I V E R A B L E S : Marketing Design, Presentation Design, Print Design, Illustration
H I G H L I G H T : Using design to help families going through a difficult journey
Praise
& Media
TOBY PEARCE
Chief Development Officer
HUDSON RIVER PARK FRIENDS
Lumens has been an invaluable asset...
as we evolve the identity of our growing committee. Serra did a fantastic job being able to tell a complex Park funding story through the creation of a graphic identity and assets.
ALEX CHIMILIO
Creative Director
WEATHERPROOF VINTAGE
Lumens was our go-to, to lead the brand book mobile app.
Serra understood the needs of our brand. The app displayed the breadth of the collection and identified key pieces to highlight that showed value leading to an increase of 25% in viewership with more store orders, and raising our profile with vendors.
PETER NILSSON
Chief Technology Officer
HEALTHCENTRAL MEDIA
One of the most talented designers I have had the pleasure to work with.
Serra is one of the most talented designers I have had the pleasure to work with. She is a detail oriented, innovative and careful perfectionist - her ideas, skills, creativity and understanding makes any project run smoothly. She is also a pleasant, caring co-worker that any workplace would love to have around.
I N D U S T R Y : Wellness & Luxury
R O L E : Creative Direction & Design
D E L I V E R A B L E S : Brand Identity System, Brand Naming, Website Desig
H I G H L I G H T : Jumping into a new industry and building a creative team that serves it
Been there, done that.
We have been creating brand worlds for a decade.
And we are excited to do it with you.
I N D U S T R Y : Healthcare & Media
R O L E : Creative Direction, Website Design
D E L I V E R A B L E S : Squarespace Website
H I G H L I G H T : Finding creative solutions for presenting a large complex set of data
FREE DOWNLOAD
Brand Kit
STEPS TO LIGHTING UP YOUR BRAND
Unlock the power of captivating visuals and elevate your brand's identity with our all-inclusive Visual Brand Identity Checklist – your ultimate guide to crafting a striking and unforgettable brand world that leaves a lasting impression!
I N D U S T R Y : Healthcare & Media
R O L E : Creative Direction, Website Design
D E L I V E R A B L E S : Custom Website, multiple pages
H I G H L I G H T : Aligning the client's vision with striking design assets
